19 March 2007, Singapore - VivoCity goes into full fashion mode as it gears up for the Singapore Fashion Festival 2007 (SFF07) with a host of complementary activities and events. Considered to be the region's most glamorous festival, the Singapore Fashion Festival is a yearly showcase of some of the latest fashion collections from around the world, and naturally, VivoCity has plenty to show.

Kicking off the entire Festival is a celebration of an integral part of fashion - Accessories. From 23 March till 8 April, it's Viva VivoCity as every $50 purchase at VivoCity entitles shoppers to a chance to win up to $10,000 worth of prizes from SK Jewellery. Shoppers who spend $120 will be able to purchase an exclusive Uber™ stainless steel necklace at only $15 (U.P. $29). Not to be missed is the SK Jewellery fair from 2 to 8 April, which marks the celebration of their third anniversary and the launch of their special anniversary collection.

Of course, every Fashion Festival must have a runway show, and VivoCity does not disappoint. Vivo La Fashion kicks off its opening show on 29 March, following which will be three days of pure fashion entertainment from some of the most prestigious fashion labels that call VivoCity home. These include new-to-market concept enclave Spain 2 Dream, as well as, renowned names such as ESPRIT, Marks & Spencer, Lee Hwa Jewellery, Utopia, Lonsdale and Joop.

To whet the appetite of fashion fans everywhere, American cosmetic brand M·A·C has teamed up with a fashion icon that has been capturing young girls' hearts for decades, Barbie. This March, Barbie is hip, happening and all-M·A·C with a modern rebel attitude and fashionable indie style, courtesy of M·A·C Cosmetics. From now till 25 March, M·A·C is offering its customers a makeover and hair styling by professional makeup artists for $120, which is fully redeemable for M·A·C products. For Citibank and Tangs cardmembers, however, the deal is even sweeter as they will pay only $100, and will get a chance to purchase the M·A·C Barbie doll at $75.

Participants will also get to mark the occasion by having their pictures taken as a keepsake. Also, there is a Barbie Doll Collector's Gallery on display featuring Barbie in her various outfits in collaboration with fashion designers like Valentino, Versace and Givenchy, with the M·A·C Barbie Doll taking centre stage. So, if fashion is your forte, make your way down to VivoCity and indulge in some of the best that fashion has to offer.

Vivo La Fashion Schedule
Central Court A & B

About VivoCity
With over 1 million square feet of lettable floor space attracting a diverse mix of over 300 retailers, large event spaces, including an outdoor amphitheatre, a 20,000sf open plaza and a 300m harbour front promenade, VivoCity is Singapore's largest and most diverse retail and lifestyle destination. Designed by world-renowned architect Toyo Ito, VivoCity is the centre-piece of Singapore's newest lifestyle hub at the HarbourFront Precinct, which also includes Sentosa, Mt Faber, the Singapore Cruise Centre and the St James Power Station.

About Mapletree Investments Pte Ltd
Mapletree, the developer of VivoCity, is a leading real estate company with an asset base of approximately S$3 billion, comprising office, retail/lifestyle, logistics/industrial, and high-tech industrial properties. It is committed to shaping new ways to deliver value to its stakeholders from multiple real estate investments and services. With its significant expertise, diverse skill sets and intimate knowledge of the property industry in Singapore and Asia, Mapletree is well-positioned to be an ideal strategic real estate partner in providing innovative real estate solutions and real estate related investment products.