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17 March 2009, Singapore - Get your style updates for “what’s hot” or “what’s not” this season as fashion comes alive once again at Singapore’s largest retail and lifestyle destination, VivoCity. Be sure to bring your notepad and pen as VivoCity brings you a series of glamorous fashion shows starting 3 April. Renowned Fashion Show Producer Daniel Boey will choreograph the shows, which will feature models strutting down the catwalk with their hair styled by Salon Esprit, the official hair sponsor and make-up by official sponsor M·A·C. Since its grand entrance to the retail scene in 2006, VivoCity has been entertaining visitors with ever-evolving, multi-faceted programming, from fashion to arts, to cuisine and lifestyle events. VivoCity collaborates very closely with their retail partners to bring exciting experiences for their visitors, and highlight the fantastic merchandise available at VivoCity’s fine retailers. VivoCity Fashion Showcase will kick off with the grand final of the My Paper Executive Look 2009 contest on 3 April. On 4 and 5 April, shoppers will get a chance to see a line-up of original and exhilarating fashion from VivoCity’s most fashion forward retailers. There are incentives such as attractive shopping privileges and tickets for shoppers to attend the fashion shows. Exclusive Shopping Deals Visit VivoCity during the VivoCity Fashion Showcase and shop to your heart’s content with exclusive shopping privileges from 27 March to 19 April. Shopping deals include up to 70% off storewide at Lonsdale and a free $20 voucher with minimum spending of $200 at bebe. Please refer to Appendix I for a detailed listing of the fashion deals. Gift with Purchase Watch the fashion shows from the front row! VivoCity shoppers who spend a minimum of $50 (maximum of 2 combined same-day receipts) can redeem a pair of tickets to the VivoCity Fashion Showcase on 4 and 5 April. These tickets are limited, so act fast! That’s not all! Spend just $80 (maximum of 3 combined same-day receipts) at VivoCity and you can redeem a $20 SK Jewellery Voucher. This offer is limited to the first 2,000 shoppers only. My Paper Executive Look 2009 Grand Final A signature event for My Paper and Singapore's first executive-oriented competition, My Paper Executive Look 2009 has now returned for a second year, following the success of the inaugural competition in 2008. Twenty finalists all seem to have what it takes but who really deserves to be crowned the winner? Come down to VivoCity on 3 April to find out who best represents the modern Singapore working executive. The finalists will be judged based on their style, personality, self-confidence, eloquence, disposition, "EQ" (Emotional Quotient) and "OQ" ("Office Intelligence Quotient").
Fashion Shows Get style tips from Fashion Show Producer Daniel Boey as he choreographs a series of fashion
shows on 4 and 5 April at Central Court, Level 1. With a nod to 2009’s ethos of recession chic,
the fashion shows will feature designs from Utopia, Liz Claiborne New York, River Island, SK Jewellery
and TANGS PlayLab. Sunday, 5 April Don’t hesitate another minute! Visit VivoCity starting 27 March to be swept up in the glamour and glitter of the VivoCity Fashion Showcase.
About VivoCity About Mapletree Investments Pte Ltd It is committed to shaping new ways to deliver value to its stakeholders from multiple real estate investments and services. With its significant expertise, diverse skill sets and intimate knowledge of the property industry in Singapore and Asia, Mapletree is well-positioned to be an ideal strategic real estate partner in providing innovative real estate solutions and real estate related investment products. Appendix Shopping Deals (27 March – 19 April 2009)
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