• Urban Decay unveils first Asian flagship store at VivoCity’s brand-new Beauty Aisle at Level 1.
• Popular beauty brands Shu Uemura, Chanel and Yves Saint Laurent have set up shop at VivoCity, boosting the mall’s beauty profile.
• From 2 – 30 November 2015, VivoCity will roll out a New Beauty Additions promotion with attractive shopping rewards, mini-makeovers and beauty hamper giveaways in social media contests.

Singapore, 26 October 2015 – VivoCity launches a brand-new Beauty Aisle at Level 1, housing four popular beauty brands Chanel, Shu Uemura, Yves Saint Laurent alongside cult favourite Urban Decay, who has chosen VivoCity as the first mall in Asia to open its flagship boutique.

The 530-square-feet Urban Decay flagship boutique draws inspiration from the brand’s edgy feminine personality, characterised by splashes of its signature metallic violet hue and gunmetal interiors to reflect its daring individuality, giving the space a cool, urban appeal. The boutique will carry their best-selling Naked eyeshadow palettes , and their latest addition, the Vice4 eyeshadow palette.

“Singapore was the first Asian market where Urban Decay launched the brand. When we were looking at where in Asia to build our first free standing store to express beauty with an edge, we naturally gravitated towards Singapore”, expressed Irene Goh, General Manager of L’Oreal Luxe.

“We are delighted that Urban Decay has chosen VivoCity over other retail venues to set up their first Asian flagship retail store,” says Joanna Lee, VivoCity’s Head of Retail Management. “This new addition and others will boost the mall’s profile as Singapore’s leading lifestyle mall, offering a complete range of retail trade-mix covering all genres and audiences to delight and excite our shoppers.”

Free Mini Makeover

To celebrate the launch of the new beauty additions in VivoCity, the mall partners Beauty by Nature, Etude House, Shu Uemura, Urban Decay and Yves Saint Laurent to give mini makeovers to shoppers. Held on the second and third weekends of November from 12pm to 8pm, shoppers can simply pop by the makeover booth at Level 1 (North Court) to unveil a new look for themselves.

Win Vouchers and Beauty Hampers!

To sweeten things further, shoppers can participate in the mall’s Instagram contest to win $100 Mapletree vouchers and Beauty Hampers worth more than $750 each! The contest runs from 13 – 22 November 2015, where shoppers can strike their best pose at the photo corner and upload their photo with the hastag #VivoBeautyAdditions to enter. Five most popular photo entries with the highest number of likes will become the lucky winners! You can even show your photo at participating outlets to enjoy special deals and discounts on your beauty purchases too!

Redeem $20 Mapletree Vouchers with Beauty Purchase

Additionally, shoppers who spend a minimum of $200 in a single receipt at any of the participating beauty tenants between 2 – 30 November 2015 stand to redeem $20 Mapletree vouchers, limited to the first 500 shoppers.

The following provides an introduction to the beauty tenants at VivoCity participating in this campaign:

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For media enquiries, please contact:

Word Of Mouth Communications Pte Ltd

Office (+65) 6338 7763

Jansen Siak (Mr) (+65) 9692 8486 / jansen@womcomm.com

Marcus Wong (Mr) (+65) 9001 9165 / marcus@womcomm.com

Janice Chew (Ms) (+65) 9685 7508 / janice@womcomm.com

VivoCity

Rebekah Woo (Ms) (+65) 6376 9179 / rebekah.woo@vivocity.com.sg

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About VivoCity

With over 1 million square feet of lettable floor space attracting a diverse mix of over 300 retailers, large event spaces, including an outdoor amphitheatre, a 20,000 sq feet open plaza and a 300 metre‑long waterfront Promenade, VivoCity is Singapore’s largest and most diverse retail and lifestyle destination designed by world-renowned architect Toyo Ito. VivoCity is a Mapletree Commercial Trust property.

About Mapletree Commercial Trust

MCT is a Singapore-focused REIT that invests on a long-term basis, directly or indirectly, in a diversified portfolio of income-producing real estate used primarily for office and/or retail purposes, whether wholly or partially, as well as real estate related assets. MCT’s portfolio comprises VivoCity, Bank of America Merrill Lynch HarbourFront, PSA Building and Mapletree Anson. These four assets have a total Net Lettable Area (“NLA”) of 2.1 million square feet and are valued at over S$4.0 billion in aggregate as at 31 March 2014.