Desigual is characterised by its different, optimistic and colourful designs. The company began operating in 1984. “La Vida es Chula” (Life is Cool) is Desigual’s slogan and way of looking at fashion and life. It’s an enthusiastic, positive and optimistic message that truly nails its colours to the mast. The fashion brand has five product categories: WOMAN, MAN, ACCESSORIES, SHOES and SPORT and 17 distribution channels.