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VIVOCITY AND DISNEY PRESENTS ONE OF LARGEST DISNEY TSUM TSUM LANTERN INSTALLATIONS THIS MID-AUTUMN SEASON

VIVOCITY AND DISNEY PRESENTS ONE OF LARGEST DISNEY TSUM TSUM LANTERN INSTALLATIONS THIS MID-AUTUMN SEASON

VIVOCITY AND DISNEY PRESENTS ONE OF LARGEST DISNEY TSUM TSUM LANTERN INSTALLATIONS THIS MID-AUTUMN SEASON
‘Disney Tsum Tsum Mid-Autumn: A Celebration of Love’ sees over 2000 Tsum Tsum lanterns and the largest Asian record-setting lantern sculpture light up at VivoCity Sky Park

SINGAPORE, 29 August 2018 – This Mid-Autumn, VivoCity and The Walt Disney Company Southeast Asia invite all Singaporeans to come together to celebrate the love of family and friends and a month long of Disney magic under the stars with their Disney Tsum Tsum Mid-Autumn Celebration of Love campaign. Held from 30 August to 30 September 2018 at VivoCity Sky Park Level 3, this Mid-Autumn celebration is a visual spectacle and a sight to behold, where over 2,000 Tsum Tsum themed lanterns will light up the night sky. As one of Asia’s largest lantern installations, guests can expect nights of revelry and festivities with their favourite Disney and Disney-Pixar Tsum Tsum characters.

“VivoCity is delighted to partner Disney in presenting the VivoCity and Disney Tsum Tsum Mid-Autumn Celebration of Love at our rooftop Sky Park this Mid-Autumn. We are confident that this dazzling lantern installation under the night sky will provide a space for Singaporeans to come together with their friends and family, to share meaningful moments and create beautiful memories that will warm hearts for a long time to come.” says Gwen Au, Vice President for Marketing Communications, Mapletree Commercial Property Management.

“At the heart of Disney is storytelling and we aim to bring beloved characters and stories to life in new, fun and magical ways. This mid-autumn campaign featuring adorable Disney and Disney-Pixar Tsum Tsum looks to engage fans of all ages in a locally relevant and fun manner, providing more ways for people to celebrate the festive season with their favourite Disney character,” said Amit Malhotra, Country Manager, The Walt Disney Company Singapore and Malaysia.

Derived from the Japanese term meaning “to stack”, Disney Tsum Tsum is best loved for its range of collectible stuffed toys and mobile game, and based upon the beloved characters from Disney. This Mid-Autumn event showcases Disney Tsum Tsum themed Mid-Autumn lantern installations in four different zones at the VivoCity Sky Park, conceptualised to reflect the different forms and expressions of love, such as couple love, family love and love between friends.

Fairytale Garden: Set in a magical and romantic garden, this area celebrates the love stories of five iconic Disney Princesses. Journey with Snow White on a whimsical set featuring the dwarfs and their cottage. Hop onto the magic carpet and fly to the Arabian city of Agrabah to meet with Jasmine, Aladdin and Genie. Relive the romantic scene where Belle and Beast shared their first dance. Ride the Pumpkin Coach made for Cinderella by her Fairy Godmother. See Mulan in her Chinese pavilion and find her friends Li Shang and Mushu.

Tunnel of Love: Stretching 40m long, the Tunnel of Love features Disney Tsum Tsum lanterns of over 30 different Disney and Pixar characters, many of whom have had iconic friendships that have lasted through the ages. Walk through this beautiful lit tunnel of stacked Disney and Disney-Pixar Tsum Tsum lanterns and spot your favorite best pals like Mickey Mouse and Donald Duck, Winnie the Pooh and Tigger, Buzz and Woody, Nemo and Dory and Mike and Sully.

Wishing Wonderland: Perched over the water, this area showcases the Ice Palace and the beloved sisters from Disney’s Frozen, Anna and Elsa as well their friends Sven and Olaf. Celebrate the magic of family and release a Mid-Autumn Disney Tsum Tsum themed floating lantern wish in our Disney’s Frozen themed wonderland. To pen down your wishes, simply head to TANGS Customer Service Counter at Level 1 and purchase a wishing card at $2. 100% of the gross proceeds will be donated to Children’s Cancer Foundation.

#CoupleGoals: 10m tall and made out of 1500 lanterns, this larger-than-life centerpiece is an ode to the most loved Disney couple Mickey Mouse and Minnie Mouse. Celebrating their 90th anniversary this year, this is truly a love for the ages. This installation holds a new record in Asia Book of Records as the Largest Lantern Sculpture.

“Mid-Autumn Festival Celebrations have long been a tradition at VivoCity, where we hold a large-scale Mid-Autumn and Mooncake fair in our atrium each year. This year, it has been made extra-special with these lovable Disney Tsum Tsum lanterns lighting up our night sky,” says Gwen Au, “Visitors will also have a chance to bring some of these cute stackables home from the special Tsum Tsum pop-up fair that’s happening at our East Court, located on Level 1 of the mall.”

Shoppers can look forward to the launch of limited-edition Disney Tsum Tsum Mid-Autumn-themed ez-link cards, redeemable with a minimum purchase of $250* in the mall. VivoCity will launch a different design each week with a total of four to complete the collection. For those who are too excited to wait, the first 200 shoppers who spend a minimum of $800* will receive a special commemorative set comprising all 4 card designs.

*Terms and conditions apply.

Collect the Stack!
30 August – 30 September 2018

Level 1 (near OSIM) & Level 3 (near Food Republic)

From apparels to toys, stationery and lifestyle products, there are lots to discover at the Disney Tsum Tsum Pop-up merchandise area during the event. If that’s not enough, you can even find the cutest Tsum Tsum mooncakes on sale here!

Tap and Go with Disney Tsum Tsum!
30 August – 30 September 2018

Score an exclusive Disney Tsum Tsum Mid-Autumn EZ-Link card when you spend a minimum of $250*. Look out for a new design each week and collect all four! Limited to the first 150 shoppers daily on weekdays and first 300 shoppers daily on weekends.

Want them all right away? Be one of the first 200 shoppers to spend a minimum of $800* to walk away with the full set!

*Maximum 3 combined same-day receipts. Redemption is on a first-come, first-served basis daily, while stocks last. Other conditions apply.

Kids Eat with Disney Tsum Tsum
30 August – 30 September 2018

Exclusively for VivoCity Kids Club members, redeem a Disney Tsum Tsum bowl & cup set when you spend a minimum of $60^ at any qualifying store. Limited to the first 500 members.

^Maximum 3 combined same-day receipts. Redemption is on a first-come, first-served basis, while stocks last. Other conditions apply. Visit www.vivocity.com.sg/KCstores for the list of qualifying stores.

Official hashtag: #VivoCelebratesTsumTsum #DisneyTsumTsum

Pictures can be downloaded at: https://www.dropbox.com/sh/jxep0iq7283i5xa/AADd9Y7M_7ZatvKfvMy6ItBma?dl=0

EVENT DETAILS

Date: 30 August 2018 – 30 September 2018

Opening Time: 10AM to 10PM

Location: VivoCity Sky Park, Level 3

For more information, please contact:

VivoCity

Rachel Low
Assistant Marketing Communications Manager
+65 6376 9255
rachel.low@vivocity.com.sg

Lim Qi Min
Marketing Communications Executive
+65 6376 9198
lim.qimin@vivocity.com.sg

WooHoo! Experience Pte Ltd

Melissa Butt
Media Executive
+65 9388 5158
media@woohooex.com