Since 1913, Prada has been synonymous with cutting-edge style. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions, focusing on experimentation.

A brand of perpetual exploration and reinvention, Prada Beauty challenges perspectives and the status quo to serve as a precursor and pioneer, with a perspective of uncompromised quality, radical elegance, intellectual purity and freedom of creative experimentation.